Pretty Website but does it Convert?

I review allot of websites and web pages, and I always get asked” what do you think?” I usually do have a first impression of the design, graphics etc. but inevitably comes down to does the website convert? That is the operative question.

Conversion basically means that once a potential customer is viewing your site, are they doing what you are asked them to do. What I mean by that is, every website MUST have a ‘call to action’ where you are asking this potential client to do something. You may want them to sign up for a newsletter, special offer or just contact you for more information. You may just want to qualify that person by sending them deeper into your website to more detailed pages targeted at your client demographic. Here are some ‘call to action’ conversion goals:

1. Tell your viewer to click on a button (contact us, go here, get this)

2. Have video on your index (main site page) for viewer retention and at the end of the video, direct them to a page that has an offer or more specific information.

3. Lead the potential customer through a process that makes them go deeper in your site to eventually see an offer to buy or call you.

4. Envision your website like a funnel, where you have general information on your main page and get more into detail and qualifying the further the prospect goes.

5. ALWAYS have contact now information on every page of your website and make it easy for your your viewers. A email link button, simple contact form with minimal effort required to fill it out, and/or a phone number.

You can have the best looking site on the web, but if that website does not convert viewers to customers, all you have is an expensive business card.

To your conversion success…

Larry J Clark
www.websmartsolutions.com