March 31, 2010

Don’t Give away the Bakery to Sell a Cake-Marketing Advice

I really enjoy helping people with Marketing and Sales advice. It is truly rewarding when you can take a poor performing website or marketing plan and transform it into a productive one quickly. This being said, introducing my services to someone new can be a bit daunting.

I feel I do a good job of explaining what I do and what I charge. I preface it with some real advice based on my experience, actual cases and reviewing the potential clients website or service. Here’s my dilemma…some people want me to give them everything they need over the phone in 15 minutes. I usually pass the point where I am giving out too much free advice for no remuneration. I equate it with trying to sell someone a cake by giving away the whole bakery. Not any more.

If someone contacts me , they know they need help and believe I can help them. I have proven testimonials and examples and if that is not enough to get them to spend $125.00 for an hour of advice that can increase their online/business presence instantly, then I am of the opinion I am not the person for them.

Hey, I like free advice and have gotten allot myself. I have also had no problem paying good money for great wisdom and I have benefited greatly from it many times over. I want to attract the ‘BIG’ thinkers who want to take their business past the ‘next level’ and who want to dominate their Industry.

“Sometimes you have to kiss allot of frogs to find a prince” ...So be it.

Take this advice and learn from it…

Larry J Clark

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