First video for Action Hot Water Tanks in Calgary, which is a division of www.actionfurnace.ca

This is a second video I just produced for my Landscape client, www.courtyardlandscape.ca , that has a before and after scene as well as a process that shows a “start to finish” landscaping project.

Just uploaded a new video I produced for www.joinafranchise.com

In Abbotsford BC and my Daughter in Law, Rebecca, invited me to visit the Neat Freakz Vacuum and Kitchen supply store in the heart of Downtown. I met with the owner, Remco, and we discussed his success in Abbotsford and his loyal following of vacuum system clients as well as the kitchenware and cooking classes. Cooking classes? yes, they invites chefs and local ‘foodies’ to come in a fully functional, interactive, kitchen to learn from some of the best local chefs. Great idea and is really popular. Sometimes they sell out within a day of the announcement of the event!

Remco would like to take Neat Freakz and it’s concept to the next level, so I have been asked to help them grow their online presence and gain a new loyal following.

I look forward to the challenge and to the future success of Neat Freakz.

Kind Regards,

Larry J Clark

Had the privilege of meeting with the principles, Bruce and Gaius,  yesterday at Action Furnace here in Calgary. They have an excellent reputation in the Calgary area for furnace repairs and replacement and are looking at developing a new presence for the Calgary hot water heater division.

In a very competitive market in plumbing and heating in Calgary, Action Furnace asked if Websmart can develop a new online presence to increase their reach in the marketplace and we will be creating a new site, video campaign as well as other strategies to help Action dominate on search engines.

We look forward to working with Bruce and Gaius and I know they will be the next ‘big’ player in the Calgary hot water tank repair and replacement market.

A nice to know fact is that Action Furnace has a “Free Furnace Friday” every year and gives away 10 or so new furnaces to needy Alberta residents who would not otherwise be able to afford them. Now that is integrity!

Give Action Furnace a call to discuss your furnace or hot water needs at 403-288-4004

Kind Regards,

Larry J Clark

Shot a new video for Websmart Solutions as I was getting potential clients getting solicited by other Companies promoting website optimization, SEO and social media programs for bargain prices.  Clients of course gravitate toward lowest pricing as they believe it doesn’t matter who does these website changes…what matters is the lowest cost. Wrong thinking!

While lowest price might work for a apple to apple comparison of a specific car, it makes no sense for your online presence. ( Click on Video Below for more detailed explanation)

Think about it…your website is supposed to rank online to bring potential clients to you your Companies services or products, attract these visitors to your offering and then CONVERT them to customers so you make money. Now that you have these new customers, you need to keep in touch with these clients through newsletters, social media, Facebook pages, Twitter and special offers. This is a Total Marketing System, not just some Company optimizing your website for a low cost. Website optimization is important and crucial ( we emphasis this as well) BUT it is only the beginning. If you are optimized well and then customers come to a poorly made website that does not convert, you are actually in a more frustrating position now then you were before the optimization!

Answer….treat your online presence and website like a business because it is. Your website could be the best salesman you have ever met and who works for you 24/7!  Allow Companies to help you that have experience running successful businesses online, are actual business owners not just trained salespeople, and understand ROI (return on Investment), customer conversion and customer retention not just website optimization.

To your successful business…

Larry J Clark

Just completed two new video’s for clients here in Calgary.

This one was for the new site www.calgarystampederodeo.com which caters to Calgary Corporate Events with authentic “Rodeo” theme including bull riding! Girletz Ranch has over 100 years of history!

Click on the image below to see the video!

Below is the video which we did for Courtyard Landscape in Calgary. Overview of Company’s services including landscape construction, lawn maintenance, retaining walls and patios, landscape design, irrigation and snow removal. Ray (owner) is a great guy and does a outstanding job for his clients. Here is the new video:

Click on the image below to see the video!

Allow Websmart to produce your next Corporate video and promote it online!

Kind Regards,

Larry J Clark

A client sent me an article he found online that stated that as of Thursday last week, Google has announced they had changed their algorithms to penalize “content mills” that have been operating for past 3-5 years. What is a content mill? Basically it is Companies online that make money from ad’s so they hire free-lance writers and overseas companies/people to write quick articles with little or no substance, and blast the content onto the internet to try and control placement on search engines.

Google really was the own worst enemy as Google was the one to announce years ago that they were going to reward people who post ‘quality content’ . Well as you can imagine, companies and individuals found ways to circumvent the system and put duplicate and useless content online tagged with keywords to manipulate searches. Google makes money from ad’s. So it really needs it’s customers to have a pleasant search experience online and find relevant and quality content on what they are searching for. Why Google made the change was, they were getting numerous complaints that ‘customers’ were clicking on first page results on Google only to find pages of useless content and numerous ad’s.

As someone who emphases to my clients…good quality content rich websites that has relevant information for searchers, this is a real blessing. No more trying to compete with ‘writing mills’ . I also tell my clients that you need to do NEW content every month to stay on top of searches and so that Google can see that you are serious about your online business and care about providing useful information for people to find.

Good for Google. They are listening.

Kind Regards,

Larry J Clark

Had a great meeting yesterday with my new client, Panorama Hills Animal Hospital.

In this very competitive world, getting your Veterinary Clinic established and found online can be a daunting task. Dr. Khaira and his staff is dedicated to providing quality animal care for his clients in North Calgary and has an excellent facility in the North West in Panorama Hills. Dr. Khaira specializes in laser surgery and laser rehabilitation for all his animal patients which accelerates healing time and is less invasive that tradition surgery methods.

I have met all of his staff and they are great people and highly trained. I look forward to working closely with them all in the next few weeks and helping them establish their online presence.

Panorama Hills Animal Hospital is located at Unit 410- 1110 Panatella Blvd. NW Calgary and their main number is 403-277-9111

Visit them today!

I was reading Genesis 19 this morning and in case you are not familiar with this chapter in the bible, it is when God has sent 2 Angels to destroy Sodom and Gomorrah. God has mercy on Lot and his family and the Angels took them out of the City before hand and warns them to ’ ...don’t look back but flee to the mountains”.

Well, as they are moving forward to the next closest City, Lot’s wife looks back and turns to a pillar of salt. Wrong move.

What is the significance of this story and how does it relate to us today? In the case of Lot’s wife, they were fleeing immoral society that God had decided to judge. Looking back, maybe she was curious but I believe she was looking back at her old lifestyle and couldn’t move forward to where she was told to go.

In our lives, we are meant to move forward at all times and while I am not saying we will turn to salt if we look back, it is imperative that where you have been does not dictate where you are going.

Sometimes there is actual danger in focusing on your past.  If you accumulated some bad habits in the past life or in business and have moved ahead, it is really easy when times get tough to fall back on those “comfort” zones. Whether it is financial, work ethic, or something else you said “you would never do again and have learned your lesson from”... have you noticed how easy it is to think back and think those weren’t as bad after all? YES THEY WERE! Who wants to backward again to try and go forward? Not me!

I know there are daily lessons in life and today’s was for me to share what I was reminded of. Looking back with longing cost Lot’s wife her life. Don’t allow yourself to caught “looking back” when there is so much to be gained in moving forward.

Kind Regards,

Larry J Clark