Don’t Give away the Bakery to Sell a Cake-Marketing Advice
I really enjoy helping people with Marketing and Sales advice. It is truly rewarding when you can take a poor performing website or marketing plan and transform it into a productive one quickly. This being said, introducing my services to someone new can be a bit daunting.
I feel I do a good job of explaining what I do and what I charge. I preface it with some real advice based on my experience, actual cases and reviewing the potential clients website or service. Here’s my dilemma…some people want me to give them everything they need over the phone in 15 minutes. I usually pass the point where I am giving out too much free advice for no remuneration. I equate it with trying to sell someone a cake by giving away the whole bakery. Not any more.
If someone contacts me , they know they need help and believe I can help them. I have proven testimonials and examples and if that is not enough to get them to spend $125.00 for an hour of advice that can increase their online/business presence instantly, then I am of the opinion I am not the person for them.
Hey, I like free advice and have gotten allot myself. I have also had no problem paying good money for great wisdom and I have benefited greatly from it many times over. I want to attract the ‘BIG’ thinkers who want to take their business past the ‘next level’ and who want to dominate their Industry.
“Sometimes you have to kiss allot of frogs to find a prince” ...So be it.
Take this advice and learn from it…
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Life as I know it… Closing in on 50 Years
I was reflecting on this time of my life closing in on 50 years on this planet. I will hit the big 50 this week, which really is not a big deal for me. Hitting 40 really didn’t make an impact either. I think it has to do with perspective.
When I became a born again Christian at 21, I knew then as I know now, that my life here was temporary and better things await in Heaven. My faith has never wavered and is even stronger now. My biggest concern is to whether I have accomplished what I need to accomplish up to now and are there better things ahead in the next stage of my life? I believe there is.
After selling my Company last year, it has been a bit of a struggle trying to ” fit in”. What I mean by that is that is I know my strengths lie in Marketing and Sales, but is that where I should be? I am working now on some contract and consulting here in Calgary and I really enjoy being creative and helping clients with Web Marketing. I am good at it and have been very successful doing it. There still seems to be something missing if you know what I mean.
Being 50 reduces the already small time left here on the planet to accomplish all that God had intended for me. I want to make sure that I am where I need to be and doing what I need to be doing to conform to what the Lord has planned for me. I know it is natural for us to second guess whether we have accomplished or will accomplish all that is set out for us and I want to make sure I am open to whatever is set before me. I am ready!
I want to encourage you as well that we cannot change what we did or didn’t do last year or the years prior to that…we can only now be responsible for what we do with the years still ahead of us. Here’s to moving forward and completing the ‘good race’ set before us.
Kind Regards,
Larry J Clark
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