Just worked on a new site for a Calgary client helping them get a higher ranking in their field. I did this over the last couple of days with a new program and wanted to test it.

You will notice that it gets to the point and is keyword optimized and has contact information on all but 2 pages. I always suggest a ‘call to action’ on every site to guide your potential client to what you would like them to do.

Posting here on my blog will also get them indexed faster in Google. ( a little marketing tip for you)

Kind Regards,

Larry J Clark

After meeting and working with a few clients lately, I have noticed that old habits die hard. Companies are so ingrained with outdated marketing and sales techniques and have not noticed that the marketplace all around them is changing.

There are not as many potential clients out there as in past years and these clients have more choices then ever before. So how do you compete today?

1. Don’t stop investing in marketing. I see it continually, especially with home builders, the first thing they cut in a down market is marketing and sales investment. Wrong answer.  Consider the fact that if there are less clients out there seeking your product or service and the same amount of competitors, you had better be forefront on the clients list perspective choices or you will not be considered at all. Keep in mind as well, that print ad’s and other advertising mediums will more likely be more cost effective in a down market as well. If budget is a concern, be creative and use more online techniques like blogs, facebook etc. to get your message out.

2. Sell Benefits Instead of Features. There is an widely used statement in marketing today…”what’s in it for me?” Very true in today’s market as well. Businesses have a tendency to brag about how great they are, how many awards they have won, and take it for granted that their reputation will carry them through. What they forget is that the buyer is the the ‘drivers seat’ today and you had better wow them with how your product or service will benefit the client, not you. Explain how you will make the clients life easier, have less concerns about after sales service and warranty, and overall will improve their life and that you have exactly what they are looking for.

To wrap up…adapt to the market and the changes in the way people are buying these days. Make your offer or product irresistible to a potential client by showing them how it will fit their needs and benefit them. Lose your thinking of “that is how we have always done it” and ride this uncertain marketplace to a certain success.

To your future growth,

Larry J Clark

Well it’s been just over a week since the marriage of my oldest child, “my little girl”, Courtney to her new husband David.

Courtney and Dave have been dating seriously for just over year and we are thrilled to have Dave in the Family. The wedding was spectacular and the venue at Redwoods Golf Course in Langley BC was over the top. Even with just over a 100 people, it seemed it was a grand formal affair and the food was excellent. Hat’s off to the Redwood’s and your staff. Job well done.

You can see some pictures from Red Handed Photography here: http://www.redhandedphotography.blogspot.com/

It was also a blessing to have family and our friends from Vancouver there to share our special moment with us.

Here’s to you Mr. and Mrs. Sondergaard. May God richly bless you all the days of your lives together.

A proud Daddy,

Larry J Clark