Received a call a few weeks ago from a Calgary Contractor, Thierry (Terry) Schandelmeyer from Schandelmeyer Construction. He was looking to improve his web presence and increase his reach online.

Like allot of Companies I have consulted, his website was a bit outdated and with the increase in competition in the Commercial and residential contracting field, Thierry wanted to separate himself from his competition and introduce the Alberta market to “post frame” construction.

Post frame construction is not new. In fact it has been used in Europe for decades and is quite prevalent in large Agriculture and Commercial buildings in Canada. Schandelmeyer is an expert at this type of construction that uses embedded posts as support and can allow huge roof spans and wall heights. Now Thierry is using this building technique for residential garages and housing. Recently approved by the City of Calgary, this is a great time saver for getting a garage built in Alberta.

I was extremely impressed with Thierry’s vision for his Company as well as his over 80% referral and repeat business! That say’s allot about a person’s credibility, quality and customer care.

I have already started optimizing the Schandelmeyer website and will work on a new presence for Thierry’s business. Give Schandelmeyer Construction a call today at 403-333-8966 to discuss you next project. I promise you will not be disappointed!

Kind Regards,

Larry J Clark

Working on a contract with Developer, Solterra Group in Vancouver. Their new project, “Sunspring Estates” in Abbotsford. A 59 lot Strata Development with a mix of both single family and duplex units with estate finishing both inside and out. Located near the historic Old Clayburn Village, the views from Sunspring are spectacular!

Here is the video of the ribbon cutting with Mayor Peary of Abbotsford doing the honors.

Vancouver vacuum sales and service video for www.neatfreakz.ca in Abbotsford BC. Central vacuums, upright vacuums, cooking classes, kitchenware.

First video for Action Hot Water Tanks in Calgary, which is a division of www.actionfurnace.ca

This is a second video I just produced for my Landscape client, www.courtyardlandscape.ca , that has a before and after scene as well as a process that shows a “start to finish” landscaping project.

Just uploaded a new video I produced for www.joinafranchise.com

Had the privilege of meeting with the principles, Bruce and Gaius,  yesterday at Action Furnace here in Calgary. They have an excellent reputation in the Calgary area for furnace repairs and replacement and are looking at developing a new presence for the Calgary hot water heater division.

In a very competitive market in plumbing and heating in Calgary, Action Furnace asked if Websmart can develop a new online presence to increase their reach in the marketplace and we will be creating a new site, video campaign as well as other strategies to help Action dominate on search engines.

We look forward to working with Bruce and Gaius and I know they will be the next ‘big’ player in the Calgary hot water tank repair and replacement market.

A nice to know fact is that Action Furnace has a “Free Furnace Friday” every year and gives away 10 or so new furnaces to needy Alberta residents who would not otherwise be able to afford them. Now that is integrity!

Give Action Furnace a call to discuss your furnace or hot water needs at 403-288-4004

Kind Regards,

Larry J Clark

Shot a new video for Websmart Solutions as I was getting potential clients getting solicited by other Companies promoting website optimization, SEO and social media programs for bargain prices.  Clients of course gravitate toward lowest pricing as they believe it doesn’t matter who does these website changes…what matters is the lowest cost. Wrong thinking!

While lowest price might work for a apple to apple comparison of a specific car, it makes no sense for your online presence. ( Click on Video Below for more detailed explanation)

Think about it…your website is supposed to rank online to bring potential clients to you your Companies services or products, attract these visitors to your offering and then CONVERT them to customers so you make money. Now that you have these new customers, you need to keep in touch with these clients through newsletters, social media, Facebook pages, Twitter and special offers. This is a Total Marketing System, not just some Company optimizing your website for a low cost. Website optimization is important and crucial ( we emphasis this as well) BUT it is only the beginning. If you are optimized well and then customers come to a poorly made website that does not convert, you are actually in a more frustrating position now then you were before the optimization!

Answer….treat your online presence and website like a business because it is. Your website could be the best salesman you have ever met and who works for you 24/7!  Allow Companies to help you that have experience running successful businesses online, are actual business owners not just trained salespeople, and understand ROI (return on Investment), customer conversion and customer retention not just website optimization.

To your successful business…

Larry J Clark

Just completed two new video’s for clients here in Calgary.

This one was for the new site www.calgarystampederodeo.com which caters to Calgary Corporate Events with authentic “Rodeo” theme including bull riding! Girletz Ranch has over 100 years of history!

Click on the image below to see the video!

Below is the video which we did for Courtyard Landscape in Calgary. Overview of Company’s services including landscape construction, lawn maintenance, retaining walls and patios, landscape design, irrigation and snow removal. Ray (owner) is a great guy and does a outstanding job for his clients. Here is the new video:

Click on the image below to see the video!

Allow Websmart to produce your next Corporate video and promote it online!

Kind Regards,

Larry J Clark

A client sent me an article he found online that stated that as of Thursday last week, Google has announced they had changed their algorithms to penalize “content mills” that have been operating for past 3-5 years. What is a content mill? Basically it is Companies online that make money from ad’s so they hire free-lance writers and overseas companies/people to write quick articles with little or no substance, and blast the content onto the internet to try and control placement on search engines.

Google really was the own worst enemy as Google was the one to announce years ago that they were going to reward people who post ‘quality content’ . Well as you can imagine, companies and individuals found ways to circumvent the system and put duplicate and useless content online tagged with keywords to manipulate searches. Google makes money from ad’s. So it really needs it’s customers to have a pleasant search experience online and find relevant and quality content on what they are searching for. Why Google made the change was, they were getting numerous complaints that ‘customers’ were clicking on first page results on Google only to find pages of useless content and numerous ad’s.

As someone who emphases to my clients…good quality content rich websites that has relevant information for searchers, this is a real blessing. No more trying to compete with ‘writing mills’ . I also tell my clients that you need to do NEW content every month to stay on top of searches and so that Google can see that you are serious about your online business and care about providing useful information for people to find.

Good for Google. They are listening.

Kind Regards,

Larry J Clark